Boxcar Writing Labs Resources

Does Your Website Pass the 15-second rule?

brand story business sales storybrand web Jan 04, 2020

According to industry experts, people spend roughly 15 seconds on your website before they decide to stay or leave. Some of them, never to return.

For the ones that walk away, yet still identify as your target audience, what makes them leave?

In the StoryBrand framework, Donald Miller teaches the value of your customer locating themselves inside the story. In his book, Building a StoryBrand, he not only teaches the framework but gives you what he calls a Brandscript to help you rewrite your business’s story from about you and what you offer to a story about your customer and their problem.

In other words, many people—including your ideal customers—are leaving your site because they don’t hear themselves reflected in the story you’re telling.

Knowing your business story, or what I call your Brand Story, isn’t just something business geeks talk about. And that's a good thing. Because...

Transform Your Business into a Story Magnet

business copy email marketing story magnet storybrand web Mar 04, 2019

Have you ever had an important message to share? And you really wanted to get it right?

But with so many ways to start...

And so many ideas in your brain...

When you opened your mouth the ideas seemed to scatter like a bag of marbles dropped along the ground?

Telling the story of your business, narrating your brand, writing emails that convert...these are the kind of riddles that give us all headaches. But I don't believe you have to be a professional writer to grow your business and reach your ideal customers. Especially when you know one. (Yep, that's me.)

If you haven't downloaded my StoryMagnet Guide, you can get it here.

Because when it comes to you and your business, I believe you deserve the tools to...

make communicating your message easier...

reach your ideal clients...

increase conversions...

and grow the business you want.

And the good news is with the StoryMagnet Guide, you're not start from scratch. Nope! Instead, you're using writing tricks...