“If you build it, they will come.”

While this mantra proved true in the 1989 blockbuster film Field of Dreams, it’s unfortunately not a reliable truth in the world of web readership.

Still, if you run your own business or are tasked with writing content for your company, it's easy to be intimidated by the blank page. It's one thing to be a good communicator but quite another to create a web article or blog that gets read.

The problem is that sometimes helpful—even essential—information your audience needs is rarely sexy or emotional.  

Topics designed to explain a concept are great for textbooks (but are textbooks great?) but they’re not ideal for getting busy readers to click and ingest. 

Because in order to develop a readership, you need to do two important things: 

1) Write the Article 

2) Focus on one of your audience's problems

You might notice I did not say "use SEO language," and it really is super significant in getting...