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How to Turn a Website Visitor into a Paying Customer

Prospective customers who really like you, admire your work, and need your product or service may never call you. 
 
Is it something you said? 
 
Something you didn’t say? 
 
Maybe. 
 
The messaging on your website should direct prospects to start a conversation with you. You can accomplish this through your headlines, subheadings, and by including call-to-action buttons on your website. In fact, current research in web design has found the top right corner of your website to be premium real estate. Research recommends adding a call-to-action button there because it’s a natural resting place for the viewer's eyes. 
 
But even with better messaging and call-to-action buttons these same people may never get in touch. 
 
Why? 
 
Because they’re busy. They looked around on your site, got interrupted, went back to work, hopped in the carpool, or a million other ordinary things that happen to us on a...
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Why Your Business Needs an Email Campaign

Not everyone is ready to buy. Some people aren’t even ready to meet you. But lots and lots of people are willing to learn from you. 
 
In another article, I showed you why your business must have a lead magnet—a free resource or gift that lives on your homepage, in exchange for your prospect's email address. Creating a lead magnet is a first step but without an automated email campaign, you don't have a way to continue to build trust with future customers.
 
Creating an email campaign that nurtures new leads through a series of emails gives you a second chance to make a great first impression. Or perhaps it's more of an  opportunity to make a second impression.
 
And with each email you send, you get to make a third, fourth, fifth impression. It’s no accident that in advertising the word impression accounts for the number of times someone views your content. Impression is also a word that means to leave a lasting mark. 

What kind of...

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