Prospective customers who really like you, admire your work, and need your product or service may never call you.
Is it something you said?
Something you didn’t say?
The messaging on your website should direct prospects to start a conversation with you. You can accomplish this through your headlines, subheadings, and by including call-to-action buttons on your website. In fact, current research in web design has found the top right corner of your website to be premium real estate. Research recommends adding a call-to-action button there because it’s a natural resting place for the viewer's eyes.
But even with better messaging and call-to-action buttons these same people may never get in touch.
Because they’re busy. They looked around on your site, got interrupted, went back to work, hopped in the carpool, or a million other ordinary things that happen to us on a...