What is your business famous for?
If your business is new, you might have trouble answering this question. Even established businesses have a hard time naming what makes them unique.
But what happens if I change the question and ask:
What do you want to be famous for?
Elevating your narrative begins by taking control of it. Marketing strategist, Kyle Sexton, reminds businesses, “If you’re not telling your story, someone else is.”
Taking control of your narrative begins with starting a conversation when they encounter your website. This starts with a strategic homepage but extends to the pages on your site.
The problem is a lot of businesses aren’t sure what information they should share, so end up offering pages of everything, which causes your prospects to research, scroll, and compare rather than moving them in the direction of buying or working with you.