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Transform Your Business into a Story Magnet

Have you ever had an important message to share? And you really wanted to get it right?

But with so many ways to start...

And so many ideas in your brain...

When you opened your mouth the ideas seemed to scatter like a bag of marbles dropped along the ground? 

Telling the story of your business, narrating your brand, writing emails that convert...these are the kind of riddles that give us all headaches. But I don't believe you have to be a professional writer to grow your business and reach your ideal customers. Especially when you know one. (Yep, that's me.) 

If you haven't downloaded my StoryMagnet Guide, you can get it here.

Because when it comes to you and your business, I believe you deserve the tools to...

make communicating your message easier...

reach your ideal clients...

increase conversions... 

and grow the business you want. 

And the good news is with the StoryMagnet Guide, you're not start from scratch. Nope! Instead, you're using writing tricks...

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Messy Idea Theory

Messy idea theory is a groundbreaking mind shift about how nebulous ideas are translated into powerful prose.
 
Now you may have never heard of Messy Idea Theory because, well, I made it up and then gave it a name…but I did that to shake up and help you rethink how to create a great piece of writing. And it just so happens to be the process that’s helped hundreds of the people I've worked with learn to write better and sound smarter.
 
Alright so Messy Idea Theory goes like this:
Ideas live inside the messy houses of our brains. Even when we try to think of one thing at a time, an idea will wander outside, hop the tracks, or get all tangled up with other ideas. This really isn’t even a bad thing. It’s just a thing about our brains. 
 
The problem comes from the clash between the natural habitat of our messy ideas and the expectations in a polished piece of writing. If messy ideas live in a world that’s boundless, tangled, and...
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How the New Psychology of Success Speaks to College Students

You’ve heard that money doesn’t buy happiness (or love if you ask the Beatles), but what about achievement? Can achieving your goals provide lasting happiness? 
 
To receive admission into a great college, students must accomplish, achieve, and execute. So what happens when they finally cross that finish line? Well, if their new school attracted other bright applicants like them, they may transition from excellent to average. For students who’ve derived self-esteem from their scholastic or athletic recognition, or even from university acceptance, starting college can dredge up brand new insecurity or even put their achievement motor into overdrive. While some say the world’s just a rat race, college a ladder you must climb on your way to the next rung of competition, there are others who wonder, “Why doesn’t happiness from accomplishments last? And why must I accomplish more in order to feel good about myself?” 
...
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The Bad Writing Cure

 

Many people associate writing with the words on the page. And that makes a lot of sense. After all, when parents, teachers, or others complain that ‘no one can write anymore’ that’s what they generally point to—the poorly constructed sentences on the page. And when students struggle to get started, much less completed, it’s the words they’re generally struggling with. I don’t want to say everyone is wrong and I am right so maybe I’ll just say the first part: everyone is wrong.

Everyone, Victoria?

Okay, maybe not everyone. After all, I use to be one of the correctors who believed that well-stated words and sentences were a way to divide the world into the have and have nots. And it some cases, it still kind of works like that. But one of my first courses in graduate school blew my mind, when we learned that most people weren’t making a lot of mistakes. In fact, they were just making the same mistakes over and over. So yes, there...

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#1 Reason You can Start Writing Your College Application Essay

 
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