On New Years Eve morning, I write to you from the DMV.
Because amidst plans and visions for the future, I am here to re-do something.
I’m here getting my driver’s license because I’ve managed on the cusp of 2020, for the first time in my life, to completely lose my purse.
Amidst tearing my home and car apart, checking my bank and credit card accounts for unusual activity [none], even searching the yard where Jack the dog likes to hide things [he once hid my running shoes], asking the older boys to “look everywhere!”, checking the refrigerator, the recycles, my running partner’s car [even her other car that we didn’t use], my head game was not good.
I reviewed the unfairness, the great injustice.
Remember the old movies where someone slaps the actress on each cheek while she slowly and dramatically come to her senses?
That was me talking to me.
“No! This will totally upend my life!”
“No! I won’t be able to get my...
When I first encountered Building a StoryBrand in 2017, I thought of it as “Donald Miller’s new book.” See, I live in Portland, Oregon, where Miller also lived for over a decade and already had many followers. From his faith-based memoirs Blue like Jazz and A Million Miles in a Thousand Days (my favorite), Miller’s disarmingly witty straight talk about some of life’s most challenging topics—family, identity, and faith—earned him respect even among secular audiences.
So when I decided to check out the book and later what turned out to be his then “new” company, I was amazed. As a former English professor and story geek, I soon discovered Miller had managed to take the meta-concepts of story and convert them for business owners.
In other words, Miller figured out how to give business owners—but often non-marketers—simple tools to create more effective marketing.
Flash forward to 2020, and StoryBrand is a...