Entries by Victoria

What really matters at the end of senior year? A top student inventories his activities list

Student council. Check.  Varsity soccer. Check.  National Honors Society. Check. Link crew. Honor guard. Church Finance Elder. Check. Check. Huh?  It’s true. Eric, a hard-working, high-achieving, heavily committed senior, served as All Student Body Vice President, earned 2nd team all-metro as a soccer player, and helped his church strategize their budget as part of their finance […]

How Telling Stories about Real Customers can Transform Your Business

How do you get a new customer to trust you?  How can you demonstrate to prospective clients what it’s like to work with you?  How can you reveal your company’s values to people you’ve never met?  The answer isn’t your mission statement.  Stories Build Trust To show a new customer that you really get them, […]

Instagram Already Knows Your Topic

They say a picture is worth a thousand words, but what if I told you that you could get it down to 650—the required length of the common application essay? College-bound seniors are…wait for it…teenagers. Whether you (if you are a student reading this blog) or your teen (if you’re a parent) like to chat […]